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SETTING UP YOUR BUSINESS

When most people start a business, they simply follow the standard model. Many years ago, I heard an Australian dentist—Paddy Wahl, if I remember correctly—describe how he worked just three days a week alongside four hygienists. He looked delighted with his setup and said what a great life it gave him. I didn’t believe him at the time. I should have.

This is the first in a series of videos on building a dental business. They may resonate with you and hopefully spark new ideas. They’re a great starting point for thinking differently about how you work.



There are many options available when it comes to dental care. This video is the first in a series I produced some time ago, exploring treatments that range from minimal intervention through to more advanced solutions—though not quite as far as implants.
Unless you’re in severe pain, it’s worth taking time to consider the long-term consequences of any treatment. With your photos, dental scans, and X-rays stored securely online, you could even authorise your dentist or treatment coordinator to review your options with you when you’re not in the surgery—without the rush, and without the pressure of being surrounded by unfamiliar equipment.


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On page 368 of Walter Isaacson’s biography on Steve Jobs (the white one) it highlights he didn’t just sell gadgets — he reinvented retail. He dreamed up sleek, minimalist stores where people could experience Apple products, not just buy them. No pushy staff, no jargon, just clarity, design and simplicity. The stores gave Apple direct control over the customer experience and helped build a cult-like brand loyalty. This bold vision turned business-as-usual on its head — and made shopping feel like discovery, not a chore.
Like Paddy Wahl, we may be able to develop a health service despite the lip service governments spends on oral health, and we can sell a service that the public trust and happy to pay monthly for the price of a coffee. Now that’s a habit we never had in the 80’s.
We can be the main Health Advocates against a "war on sugar", which causes health issues far worse than any dental extraction.

This content was created before I retired and is now a little out of date. That said, dentistry hasn’t changed much in the last few decades. Click the image to access the site.

You’ll find a three-hour talk—mainly on MID and prevention—with timestamps to make navigation easier. It was rather cruel to expect FDs to listen to me for that long; Covid was challenging enough.
When time allows, I’ll update it. Very little in dentistry will change, but advances in AI—such as "dictate" —could remove my repetition and errors, probably cutting the talk down by an hour.
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This is a video I made for Sarah Luetke on promoting and sharing resources to provide a better service in the Uk, but it applies worlwide.
It mentions visiting care homes, 3D denture printing and teledentistry.

You just need to automaticly remove the time stamps with the three dots to the top right of the transcript.
This is a starting point to develop an SOP for a mobile business
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    If you are interesting in building a business yourself, or help in collaberating with others by sharing your experience, please get in touch. Provide details on the help you want or the support you can give.

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  • Home
  • PREVENTION VIDEOS
    • CHILD prevention
    • TEENS Prevention
    • ADULT Prevention
    • HEALTH Prevention
    • Christmas Videos
  • DHS & AMTA SERVICES
    • Palliative Care SDF
    • Scanning & 3D Printing
    • Teledentistry
    • STUDY GROUPS
    • MARKETING
    • Setting up your business