MARKETING
“People don’t buy goods and services.
They buy relationships, stories, and magic.” — Seth Godin
They buy relationships, stories, and magic.” — Seth Godin
In dental school, we were never taught how to run a business, yet most of my colleagues opened their own practices within a decade. Today, many newly qualified dentists choose part-time roles in large corporates, shaped by the narrative they receive in their first year after graduation. But large health corporates prioritise profit, not prevention. We only need to look at the rising costs and declining service in veterinary care to see what happens when corporatisation takes over. To do it on your own is hard, but to do it as a group its easier and can be FUN.
"The majority of people don't want treatment, but they will have to pay for not needing it. We need to market prevention" and create a Stephen Covey win/win realtionship
“The best way to predict the future is to create it.”-Peter Drucker
“People don’t buy what you do; they buy why you do it.”
— Simon Sinek, Start With Why
“Building something difficult is its own reward, because in creating a business that serves others, you create purpose—and with purpose, you shape the future.”
